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Introducing Pardot + Salesforce: The Dynamic Duo

Get the Guide to Salesforce Marketing Automation

Learn how to create the ultimate sales and marketing tool by integrating Pardot marketing automation with Salesforce CRM. While these are two similar tools, it's the differences between them that make them so compatible. Take a look at our white paper to get a more in-depth look at these differences, the benefits of integration, and a step-by-step look at the implementation process.

The white paper will cover:

  • differences in the departmental focus, primary goals, and key features of each system

  • the marketing benefits of integrating Pardot and Salesforce, including lead qualification, lead management, and more targeted messaging

  • the sales benefits of integration, including behavioral tracking, lead nurturing, and more

  • a walk-through of the technical implementation process, from planning to optimizing and beyond

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