Inbound marketing is a highly effective strategy, but in isolation, it often falls short for B2B companies. The most successful companies are using inbound in combination with marketing automation to generate serious revenue and business results.
This white paper will explore:
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The fundamentals of inbound marketing
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How to create an effective inbound strategy
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Where inbound marketing falls short, and how you can avoid common pitfalls
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How to integrate inbound with marketing automation
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