25 Marketing Automation Tips Straight from Sales

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Sales reps, have you ever wondered how you can benefit from a marketing automation tool? At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they’re here to offer a few tips that can help you sell more, faster.

From personalized sales messages to improved lead qualification, the tips on in this e-book will help you:

  • be first into every deal
  • make every conversation relevant to each buyer
  • increase productivity by identifying the hottest leads for follow up

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