5 Hot Tips for Warming Up Cold Leads
Date: February 22 | 10am PT / 1pm ET
Speaker: Steve Giovinazzo, RVP, General Business Sales, Marketing Cloud, Salesforce
Jeffrey Martin, Director of Content Marketing, Sightpath Medical
The winter might be chilly, but don't let your leads get cold! Give your marketing and sales teams the tools to warm up those cold leads to a sales-ready state. According to DemandGen, 29% of marketers are generating more warm, sales-ready leads thanks to lead nurture programs (Demand Gen Report, 2016). With targeted communications as part of an automated nurture program, marketing and sales team can stay top of mind - even when your leads aren't ready to buy yet.
Join us as we share 5 tips for building a nurture strategy that will help increase conversion rates, deliver customized experiences, and get cold leads warmed up and ready to buy.
Learn how to:
- Maximize the value of your leads.
- Build stronger relationships with targeted and relevant communications.
- Boost campaign response.
- Deliver more sales-ready leads to the sales team.