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3 Steps to High-Quality Leads with Shareable Content

Date: February 21, 2018 | 10am PT / 1pm ET
Speaker: Alysse Allen, Pardot Success Specialist, Salesforce Pardot
Justin Shine, Marketing Technology Manager, Slalom Consulting

Prospects consume content across a myriad of platforms when they're making purchasing decisions. B2B marketers looking to get in front of those prospects need a wider variety of content across more channels than ever before in order to build trust and credibility. Your average B2B marketer is leveraging 7 different platforms to get their content in front of decision-ready buyers, but how do they juggle it all? Having a strong content marketing strategy makes all the difference between finding more high-quality leads or none at all.

Join us as we walk through 3 simple steps to developing a top-notch content marketing strategy that will help you capture and convert high-quality leads.

Learn how to:

  • Generate relevant and effective content based on buyers' needs.
  • Map content to the appropriate stage of the buying cycle.
  • Capture engagement using out-of-the-box reporting.