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Salesforce Webinars

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3 Secrets to Getting Started with Marketing Automation

Date: February 20 at 10am PT / 1pm ET
Speaker: Virginia Baaklini, Sr. Success Specialist, Salesforce Pardot

Marketing automation is all about simplifying the lives of B2B marketers. It's designed to save your marketing team's time, help you better align with sales, and measure the impact of your marketing efforts. Not enough marketers? No problem: marketing automation is the perfect solution for teams with limited time and resources, and these days, it's increasingly a “must have”as B2B marketers explore complex marketing techniques like account-based marketing.

Whether you're a marketing team of one or one-hundred, marketing automation can help you become a B2B marketing superhero. Join us and we'll take you through the basics of getting started with marketing automation.

Learn how to:

  • Plan and present a strategy for success with marketing automation.
  • Use a marketing automation platform to simplify your workload.
  • Build and distribute content with a marketing automation platform.