Date: Thursday, June 12, 2014
Time: 2:00PM - 2:30 PM EDT
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
Co-Founder and Partner - Brainrider
Scott is a founding partner of Brainrider, the first marketing services provider in North America to take a customer-centric approach to planning and executing marketing content, websites, and programs. Brainrider works with clients in knowledge-based markets including software, professional services, and non-commoditized product sales to turn each company’s internal subject matter expertise into customer engagement and revenue generation opportunities.