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Sales Intelligence

a Pardot feature guide

Marketing automation isn’t just for marketers. Your sales team stands to benefit from tools like Pardot, too. By leveraging the powerful integration between Pardot and Salesforce, sales reps can improve sales intelligence, quickly identify which leads need immediate follow-up, and more.

Take a look at Pardot’s Sales Intelligence Feature Guide to learn more about:

  • how to use prospect activity data to personalize the selling process

  • how’s Pardot’s customizable, real-time alert system can help enable sales with timely, actionable information

  • tailoring sales pitches to each individual buyer

  • identifying the hot leads in your database

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