We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.

Please fill out the form below to have the eBook emailed to you.

By registering I confirm that I have read and agree to the Privacy Statement.

Want to see Pardot in Action?

Take it for a Spin!

ROI Reporting

a Pardot feature guide

According to Gleanster, the most compelling reason for companies to implement marketing automation is to increase revenue. But how can marketers measure the impact of an automation tool on their bottom line?

The answer is closed-loop ROI reporting. Using Pardot’s powerful integration with Salesforce, marketers can attribute revenue to campaigns, associate opportunities with campaigns, track marketing spend, accurately measure ROI, and build complex reports.

Use Pardot’s ROI Reporting Feature Guide to learn more about:

  • reporting on campaigns to determine their influence on revenue

  • making sure revenue is attributed to the right campaigns, and therefore, the right team

  • how to better understand the health of your sales funnel

  • the advantages of using Pardot and Salesforce for campaign ROI reporting

Trusted by Top Marketers