According to Aberdeen Group, prospects receive an average of ten marketing touches from the time they enter the top of the funnel until they’re a closed-won customer.
These touchpoints are made possible by a marketing automation feature called lead nurturing, which can help you see the full value of your database without having to enlist any heavy-lifting from sales.
Take a look at Pardot’s Lead Nurturing Feature Guide to learn more about:
how to nurture non sales-ready leads to sales-readiness
ways to stay top of mind throughout a long sales process
how to re-engage the cold and inactive leads in your database
how to keep sales reps engaged with Pardot nurturing campaigns using Salesforce
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