Many B2B companies have sales cycles lasting for several months (or even years!). How can marketers possibly stay present through the length of the entire buying cycle?
The answer is marketing automation. Through lead management features like forms, landing pages, scoring and grading, and lead nurturing, marketers can streamline the sales process and maintain consistent touchpoints with their prospects over time.
Pardot’s Lead Management Feature Guide will explain more about:
keeping your pipeline stocked with high-quality leads
automatically assigning leads to sales based on lead scores
nurturing leads through the entire sales process
personalizing the buyer’s journey with more targeted campaigns
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