Over 25% of sales cycles take 7 months or longer to close (Harvard University). That's why it's important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue.
Fortunately, tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on closing deals. This white paper will cover all of the ways that marketing automation can help accelerate your pipeline, including:
how an efficient lead management process can improve sales and marketing alignment, positively impacting the pace of your sales cycle
how you can continue to build relationships throughout the length of your sales cycle with lead nurturing and automated follow-up
how you can diagnose the health of your sales funnel with improved reporting
a look at how you can bring in and retain customers with marketing automation
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