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Set-and-Forget Marketing

Nurture Marketing Tactics for the Overwhelmed Marketer

There's no denying that marketers are busy people. Day in and day out, you've got your hands full running campaigns and getting the most out of your efforts. With the introduction of new marketing technologies, you've learned that there are ways to start automating the tactical processes so that you can focus on the strategic ones. Despite the thousands of resources on lead nurturing and other tools that help with automation, eight out of ten organizations aren't taking advantage of lead nurturing. In fact, according to Gleanster Research, even top-performing organizations struggle with lead nurturing (although they are 5x more likely than all other organizations to create lead nurturing campaigns).

You've realized the benefits of lead nurturing, but haven't figured out a simple way to leverage your resources and get started. Are there best practices for simplifying lead nurturing? Yes! Join Gleanster Principal Analyst, Ian Michiels, and Pardot Marketing Automation Evangelist, Mathew Sweezey, on March 19 at 1:00 p.m. (EST) for a closer look at how top-performing organizations use lead nurturing to outperform peers and competitors.

You’ll learn:

  • The real state of lead nurturing and a means of benchmarking your organization
  • A simplified approach to configuring lead nurturing campaigns
  • How top performers approach lead nurturing, and where they typically go with it.

Lead nurturing doesn’t have to be complicated, and the return from even the simplest campaigns far outweighs the cost.


Your presenters:


Ian Michiels Gleanster

Ian Michiels is a recognized thought leader and accomplished speaker in the fields of marketing automation, marketing operations, and demand generation. Michiels has a background in creative and analytical marketing roles at Fortune 500 organizations. Michiels is responsible for a wide body of published thought leadership on sales and marketing technology adoption, automated demand generation, digital marketing, marketing operations, the customer experience, and more. He has a master’s degree from Santa Clara University with concentrations in marketing management, entrepreneurship, ecommerce, and managing innovation.

Mathew Sweezey Pardot

Mathew Sweezey is the Marketing Automation Evangelist for Pardot. He is a thought leader on topics of Lead Nurturing, and Marketing Automation. Mathew has spoken at industry events such as Dreamforce (Salesforce.com's annual user conference), Suiteworld (Netsuite's user conference), and many other events. He is currently working on a book about advanced Marketing Automation topics to be released in 2013.

Customer Success:
Pardot Clients