How do I increase engagement with my content and brand?
It’s the question at the heart of almost everything a marketer does. In an effort to answer this crucial question, we recently surveyed over 400 people on issues of brand engagement: the ways in which they engage, why, and how these engagements influence their decision to purchase.
And we found that producing engaging content is more important than ever; in fact, respondents indicated that having authentic content was 3x more impactful than a brand's perceived position in the marketplace when it came to making purchasing decisions.
Check out our report to learn more about our findings and answer some common questions of engagement, including:
What factors affect the likelihood that my content will be engaged with and shared?
Which channels do my audience consider to be the most credible when searching for content?
Does the type of content affect engagement levels?
How do I accumulate subscribers, fans, and followers to engage with my brand?
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