What’s at the heart of every marketing campaign? Demand generation.
We asked 400 buyers of B2B products and services what they’re looking for when researching and purchasing in the B2B market. We also studied 135 of the world’s top companies and how they’re executing content marketing and demand gen strategies.
With this new data, discover:
- Current best practices for demand generation
- The modern B2B consumer’s lifecycle from research to purchase
- How to create benchmark data for comparing yourself to your industry
- Future trends in demand gen that you should adopt
If you’re asking yourself, “How do I become the best at marketing?”, then this paper is for you.
Download the research now!