Pinpoint the Actions and Outcomes that Elevate Your Leads to Revenue

Lead to revenue management (L2RM) is frequently - and incorrectly - focused on moving hundreds or thousands of leads through a sales process that results in sequential attrition until a deal finally emerges. The truth is the funnel is dead.

Learn how perfecting the marketing process for a single lead will enable you to better scale your process thousands of times while improving your overall ROI.

Join guest speaker Lori Wizdo of Forrester Research and Adam Blitzer of Pardot on February 20th at 1:00 PM as they help you develop your L2RM processes so you can efficiently pinpoint the actions and outcomes that will help you elevate your leads to revenue.

 You’ll learn:

  • How to elevate your core processes to build an efficient sales funnel that is scalable
  • Build competence in taking a sales lead through a process optimized for your L2RM goals

Your presenters:

Lori_Wizdo.pngLori is a Principal Analyst serving Technology Marketing Professionals with research and analysis on the core marketing operations of customer attraction, nurturing, conversion, and life-cycle value management. With a holistic "lead to revenue management" approach, she helps B2B tech marketers build integrated go-to-market strategies that leverage the right tools, tactics, and budget to achieve specific sales and marketing objectives.

Adam is the Vice President of B2B Marketing Automation at Pardot, An ExactTarget Company. Adam leads the product management team at Pardot. He is an industry-recognized expert and author in the field of marketing automation and a frequent speaker at industry events.

Customer Success:
Pardot Clients