“Once you start to use Pardot, you probably intuitively know what to do. You just have to actually trust yourself and if you feel like you’re going off course you can always reach out to Pardot to find out what they think. That was probably the biggest surprise to me was that we were pretty close with our processes, we just didn’t have a marketing automation platform to help us with the processes. Once we did, it really simplified how we handled our prospects.”