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The Complete Guide to Lead Nurturing

A 2015 IDC study commissioned by Salesforce found 83% of B2B buyers only want to hear from you if you are able to be relevant and contextual.

Lead nurturing is one of the most powerful and sought-after features of a marketing automation system because of its ability to drive revenue and personalize at scale. With minimal investment on the part of sales and marketing, lead nurturing has the potential to transform the way you do business. Want to learn more?

Take a look at our Complete Guide to Lead Nurturing, which includes:

  • an explanation of the benefits of lead nurturing
  • a look at how lead nurturing works, including triggered messaging and lead assignment
  • a quick walk-through of 10 must-try nurturing campaigns
  • helpful checklists, worksheets, and tip sheets to make sure you’re always on track

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