Today’s smartest marketers have a secret. Implementing a customer lifecycle marketing strategy leads to a big boost in revenue. According to new research by DemandMetric, only 20% of marketers are using this strategy today. That means those that do have a serious competitive advantage. This approach is about to catch fire, with the majority of marketers saying they are planning to up their investment in the customer lifecycle.
Download this new benchmark report, to learn:
- How top-performers are setting up their strategy
- Why alignment across your entire organization is key, and how the entire company will benefit from this approach
- Which obstacles to watch out for along the way
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