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The ROI of Automation

a Pardot eBook

According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.

The eBook covers:

  • the top two techniques for accelerating your sales funnel

  • how marketing automation can help improve marketing and sales alignment

  • how your close rates will be (positively!) impacted by an automation tool

  • the added insight into ROI and sales funnel health gained through implementing marketing automation

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