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9 Ways to Leverage Marketing Automation at Events

a Pardot White Paper

If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there's a lot of prep that needs to be taken care of first! Find out how marketing automation can help you streamline your event marketing efforts and get the most out of your investment.

The white paper will cover:

  • suggestions for segmenting your pre-event email communications

  • ideas to help increase traffic to your trade show booth

  • how to set up landing pages and forms to streamline the data collection process

  • ways to target your post-event follow-ups

  • how to measure the success of your event marketing efforts

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