When asked about their buying processes, 65% of respondents to a recent IDC study commissioned by Salesforce agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.”
Well, that complicates things. B2B marketing and sales teams are always searching for new ways to connect with customers. How can they work together to influence a buyer journey where the prospect is in the driver’s seat?
Download the IDC InfoBrief sponsored by Salesforce, Selling to the Information-Driven Business, May 2015, to learn:
When, why, and through what channels a buyer engages during their self-defined journey
Obstacles buyers encounter when making “good” purchasing decisions during the research and decision phases of the buyer’s journey
How marketing and sales can influence the buyer’s journey from the very early stages of engagement
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