According to a study by AcuPoll, more than 95% of new products launched by established companies fail each year.
Why? Because companies are going to market without a coordinated, customer-focused launch plan in place. That's why Pardot and Kapost have teamed up to create the Blueprint of Product Launch Marketing, which can help you develop a successful launch product plan from start to finish.
In this e-book, you'll learn all about:
Developing a series of "Appetizer, Entree, and Dessert" content to keep buyers coming back for more
Distributing your content based on your buyer's stage of the sales cycle
The marketing technologies that can help you meet your launch goals
Enabling your internal teams before and after launch
Ensuring the longevity of your new product
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