We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.

Please fill out the form below to have the white paper emailed to you.

By registering I confirm that I have read and agree to the Privacy Statement.


Want to see Pardot in Action?

Take it for a Spin!

The Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact?

The Content Creation Guide provides step-by-step instructions to help you create a top-notch content strategy. You'll also get access to six marketing templates to guide your content efforts in the following areas:

  • Generating ideas for relevant and effective content based on business goals

  • Tracking success with 14 key content marketing KPIs

  • Mapping out buyer personas and focusing content around buyers’ needs

  • Organizing content distribution with an editorial calendar

Trusted by Top Marketers