According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact?
The Content Creation Guide provides step-by-step instructions to help you create a top-notch content strategy. You'll also get access to six marketing templates to guide your content efforts in the following areas:
Generating ideas for relevant and effective content based on business goals
Tracking success with 14 key content marketing KPIs
Mapping out buyer personas and focusing content around buyers’ needs
Organizing content distribution with an editorial calendar
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