It's a sales and marketing tale as old as time.
True, they often start off at odds: your sales reps complain that the leads sent over by marketing are a waste of their time, while marketing becomes increasingly frustrated by the dismissal of their hard-won leads. Sound familiar?
But when marketing and sales work together effectively, they become an unstoppable force. Together, they’re the ultimate power couple. Together, they win.
This e-book will show you how to create a marketing and sales love story that sends revenue soaring — all with a little matchmaking help from Pardot and Salesforce® Engage.
Pardot customers have seen:
34% increase in sales revenue
48% increase in marketing productivity
37% increase in marketing campaign effectiveness
38% increase in prospect engagement
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