Please fill out the form below to have the white paper emailed to you.

Want to see Pardot in Action?

Take it for a Spin!

The B2B Social Media Guide to Best Practices

A Pardot White Paper

Social media may have started as a personal communication tool, but today it's an integral part of most businesses’ marketing strategies — and B2B organizations are no exception. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper can help you see more value from your efforts.

This white paper will provide valuable information on:

  • Understanding the nuances between different social channels and the appropriate treatment of each

  • Setting up a social media strategy and establishing a structured cadence for posting

  • How to effectively engage in social listening with your prospects and customers

  • Tools that can help you stay organized and consistent