We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.

Please fill out the form below to have the white paper emailed to you.

By registering I confirm that I have read and agree to the Privacy Statement.


Want to see Pardot in Action?

Take it for a Spin!

The B2B Social Media Guide to Best Practices

A Pardot White Paper

Social media may have started as a personal communication tool, but today it's an integral part of most businesses’ marketing strategies — and B2B organizations are no exception. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper can help you see more value from your efforts.

This white paper will provide valuable information on:

  • Understanding the nuances between different social channels and the appropriate treatment of each

  • Setting up a social media strategy and establishing a structured cadence for posting

  • How to effectively engage in social listening with your prospects and customers

  • Tools that can help you stay organized and consistent