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The B2B Social Media Guide to Best Practices

A Pardot White Paper

Social media may have started as a personal communication tool, but today it's an integral part of most businesses’ marketing strategies — and B2B organizations are no exception. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper can help you see more value from your efforts.

This white paper will provide valuable information on:

  • Understanding the nuances between different social channels and the appropriate treatment of each

  • Setting up a social media strategy and establishing a structured cadence for posting

  • How to effectively engage in social listening with your prospects and customers

  • Tools that can help you stay organized and consistent