According to the State of Marketing Automation 2014, 66% of marketers reported that enhanced targeting and personalization were top benefits of marketing automation. Learn how you can use marketing automation to create a more personalized, one-to-one sales experience for each buyer.
This white paper will cover:
how to collect buyer data through landing pages, forms, and progressive profiling
how to use marketing tactics like personalized emails, dynamic content, and more to create a more one-to-one marketing experience
how sales can use automation features like prospect analytics and email tracking to personalize their sales conversations
what tools you can use to get started with your own personalized marketing strategy
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