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Personalization with Automation

The Complete Guide

According to the State of Marketing Automation 2014, 66% of marketers reported that enhanced targeting and personalization were top benefits of marketing automation. Learn how you can use marketing automation to create a more personalized, one-to-one sales experience for each buyer.

This white paper will cover:

  • how to collect buyer data through landing pages, forms, and progressive profiling

  • how to use marketing tactics like personalized emails, dynamic content, and more to create a more one-to-one marketing experience

  • how sales can use automation features like prospect analytics and email tracking to personalize their sales conversations

  • what tools you can use to get started with your own personalized marketing strategy

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